Matt Foster, Associate Director, has specialized in Shared Service Center recruitment for over 20 years, with experience across Central Eastern Europe.

He explains what excites him about the market, how he expects Shared Service Centers to evolve in the future, and the unique experience of living in Budapest.  

What inspired you to specialize in Shared Service Center recruitment?

While living and working in Budapest, I set up a new Shared Service Center team to serve multi-lingual needs. Whether it was a Finance or IT role, the multi-lingual aspect was more important than technical skills. We had lots of inbound calls; it was client driven, like most good specialisms.

People becoming what I call career SSC employees was a new phenomenon. They were moving from one Shared Service Center to the other, moving up the hierarchy.

It also satisfied my need of providing not just people, but imaginative, creative recruitment solutions. Shared Service Center recruitment isn’t a transactional occurrence; it’s not uncommon to face the challenge of sourcing a high volume of multi-lingual talent into a small, sometimes remote, location.

For example, I worked in tandem with clients to solve the problem of getting 30 languages into a small village in northeastern Hungary. Beyond having a dedicated team and conducing continuous research, we liaised with local universities and their Language departments to spread the word. They promoted the opportunities by emailing students and advertising on their physical and virtual job boards.

We also utilized references and referrals, for instance, if a student spoke Dutch, we’d ask them who else in the class speaks Dutch…

How has the global Shared Services market evolved over the past 20 years?

Unrecognizably. The Shared Service Center model began as a way to save money; putting your shared services into one center was the number one driver to save money. Looking for a low-cost location was a secondary by-product; you’d decided to create a Shared Service Center, so you chose a cheap country.

There is now a focus on digitization and service levels with Shared Service Centers – specifically, how to reduce the gap in service quality that customers may perceive. There’s also been growth in the type of functions that you can outsource to an SSC. 20 years ago, strategic functions would not have been considered. Now, you have people with 20 years’ experience working in SSCs rising to high levels in the organization. I’m sure senior SSC managers will be on the boards of FTSE companies in the future.

I’ve seen the whole lifecycle – SSCs are now relocating back to expensive countries to satisfy the ever-increasing desire for quality over cost. There’s a perceived service level relative to the cost of operating in each country. Think of it as tiers of quality versus cost. For example, India tends to be at the lower end, Central and Eastern Europe (CEE) in the middle, and Western countries at the top. There’s a perceived value of customer satisfaction closer to the top, which is the result of a higher educated workforce, and better alignment with the languages spoken in non-SSC departments and divisions.

Timezones play a role, too. It’s the reason why Vodaphone has a Shared Service Center in Newbury and not New Delhi. Companies have to find that balance.

How do you expect the Shared Service Center market to evolve in the future?

With the move towards working from home, the traditional model has had to evolve over the last few years. Maybe we’ll see virtual SSCs, or they might move to town centers in the future.

My personal experience is in Central Eastern Europe, but India and Central America are large markets. What they all have in common is that governments have actively pursued tax incentives for multi-national organizations to set up offices there.

We could see even less developed countries pitching themselves as players in the SSC market. With so many digital nomads disrupting the traditional way of working, maybe island nations, such as in the Pacific Islands, could be on the rise.

I’m also looking forward to how SSCs will adopt AI in beneficial way.

Why did you move to Budapest specifically?

I decided my career was going to involve international business a long time ago.

I was the Country Manager of an online job board in Prague. The CEO asked if I wanted to do the same in Hungary – I didn’t even know where it was!

My degree was in International Business & French, so I was excited to use my languages and learn Hungarian. Hungary joined the EU while I was there, but it still felt like the wild east.

It was great to network with other expats, and had an emerging economy and market. We could introduce proven western techniques very quickly and work across the rest of Eastern Europe from there.

After a year, I was given ten more countries to look after. Recruiting in Central Eastern Europe gave me a lot more than a very stale UK market and economy.  

What did you enjoy about living in Budapest?

I networked with like-minded people and met CEOs of FTSE 100 organizations, as well as being invited to Queen Elizabeth II’s birthday party.

I learned a lot and challenged myself. I was exposed to different cultures and languages, so I made loads of cultural mistakes; I declined vodka at breakfast with a CEO in Tallinn and the meeting ended suddenly…  

I made mini mistakes daily, but these resulted in real cultural improvements in my professional working abilities.

What are you excited about in the world of SSC recruitment?

Everything. Mostly our position; we get seats at the top table in organizations looking at new countries to set up in.

We make a big difference to people’s lives. People I placed 20 years ago are now in senior positions in Shared Service Centers, so it’s incredibly satisfying. The depth of our connections across this sector is of huge value to our clients and candidates.

If you’re setting up a new Shared Service Center or are expanding your SSC team, Matt can support you with strategic talent acquisition processes and an active database around the world.

Get in touch with him today: [email protected]

EMEA Recruitment's Netherlands Country Director, Hannah Mallia, reflects on the Dutch Finance & Accounting recruitment market in Q1 and the roles in demand across the region. 

The past quarter has seen demand remain strong for skilled Finance professionals in traditional roles like Controlling and Reporting, despite a long-term focus on professionals with technical skillsets.

While technology remains a key driver in Finance & Accountancy roles, demand for Financial Controlling and Reporting professionals has surged since the start of the year, demonstrating the importance of these skillsets in maintaining business operations.

The predicted demand for professionals with technical skillsets – particularly SAP S/4HANA, NetSuite, Power BI, and blockchain – continued in quarter one, and we expect this trend to persist into the longer term. However, the need for Financial Controlling and Reporting talent, especially in manufacturing, real estate, and technology, has rocketed. Businesses still require skilled professionals who can interpret and manage data effectively.

Interim hiring has also remained strong, with projects spanning ERP implementations, centralization, outsourcing, and IPO preparation. Industries actively hiring interim professionals include real estate, FMCG, pharma, tech, construction, and oil & gas. A mix of project-led work is emerging, leading to both freelance (ZZP) and full-time hires.

A shift back to office-based work continued over the quarter, however candidates are telling us they want to work for companies with a more flexible approach - raising concerns that companies may be missing out on top talent by enforcing stricter policies. However, the benefits of in office collaboration, such as peer-to-peer learning and community, should not be overlooked, particularly for younger generations. Balance is the key to ensure business needs and job seeker preferences are met.

Looking Ahead

As we approach the summer period, businesses are putting teams in place to maintain operations. During these busy hiring cycles, effective planning and ownership are essential to keeping processes smooth and efficient.

At the same time, many professionals are seeking insights into the job market - how active it is, what factors could impact their job search, and reassurance on finding a new role.

We encourage candidates to think long-term when considering career moves. While salary is an important factor, career longevity, development opportunities, and overall job satisfaction should take precedence over short-term financial gains. Making informed decisions based on market realities will lead to more fulfilling career choices.

EMEA Recruitment is here to support our network with valuable insights and expert recruitment guidance. If you’d like to explore new opportunities or discuss hiring trends, please don’t hesitate to contact me at [email protected]

Armand Sohet has successfully shaped HR organizations across diverse industries to support business strategy and enhance efficiency.

Armand’s 20-year HR career has taken him to some of the most prestigious businesses in Europe, including his current position as Chief Sustainability, HR and Communications Officer at AkzoNobel in Amsterdam.

His expertise lies in streamlining processes, leveraging big data, and developing unique KPIs for the HR function.

“In my own work, for example, when I joined a year ago, I had 35 senior executives in a 300-person department - a lot for a streamlined operation,” he explains. “I removed 15 roles and created a structure that elevated team members in places like Vietnam, India, and Brazil. Now, with fewer, more focused leaders, our operations run more efficiently.”

Technology & productivity

Technology is a modern issue that teams and larger organizations are struggling to leverage, Armand believes.

“Technology and structure should serve us, not control us,” he says. “While tech promises efficiency, it often has the opposite effect.

“Take ERP systems, like SAP, which initially promised streamlined processes. Over time, they’ve added layers of complexity to functions like Finance and HR. The productivity gains we expected haven’t materialized.”

So, how can high-performing teams utilize technology to enhance efficiency? “A simpler structure, supported by using technology as a tool, rather than a master, can reduce complexity and improve outcomes,” Armand explains.

Understanding data

“When I joined Akzo, despite all the hard work that had been put in, no one was looking into the data or using it,” says Armand. “It’s important to understand it; without that, it’s really hard to make progress.”

Armand shares the story of a student he met while teaching at Zurich University, who “had no clue about data or HR”. Armand saw potential and invited him to complete his thesis at his company.

“He wasn’t even 21 years old, but he replaced the entire Compensation & Benefits team – three people – as he understood the numbers and the mechanisms.”

Armand explores how this experience would influence his recruitment strategy: “Today, if I wanted to hire for other positions, I would continue to hire different profiles. I have already recruited people from Finance, Accounting, R&D, and Marketing.”

Are you an HR professional looking to enhance efficiency in your organization? Our HR recruitment specialists work with leaders like Armand to build and develop high-performing teams.

You can find out more about our bespoke services and who to contact in your region through our website: https://www.emearecruitment.com/pages/human-resources

Although Shared Service Centers can be found all over the globe, some locations are better suited than others for cost efficiency, skilled talent, and strong infrastructure.

Businesses typically establish a Shared Service Center to centralize their back-office functions, such as Finance, HR, IT, and Procurement. Choosing the right location for your SSC is crucial for operational efficiency, cost-effectiveness, and long-term sustainability.

Strategically, organizations should take the following into account:

• Availability of skilled talent
• Quality vs. cost
• Local infrastructure
• Timezone and proximity to headquarters

We’ve reviewed some of the top Shared Service Center locations globally for those in the early stages of their research:

Central and Eastern Europe

Central and Eastern Europe (CEE) has firmly positioned itself as one of the top regions for SSCs, thanks to a highly skilled and multi-lingual workforce, competitive labor costs, and a well-established business environment.

Poland, in particular, has become an SSC hotspot (second globally, behind India), with over 1,900 centers. Cities like Warsaw, Kraków, Wrocław, and Gdańsk have strong university systems and extensive foreign language capabilities.

Budapest, too, is a prime location, with a high proportion of professionals in Finance, Accounting, and IT.

Czechia, Romania, and Slovakia are also attractive options.

India

India’s SSCs account for 15% of the global market. It has long attracted multi-national businesses to cities like Bangalore, Pune, Hyderabad, and Chennai thanks to its cost-effectiveness, large talent pool, and advanced digital capabilities.

India has a well-educated workforce, strong IT infrastructure, and a significant English-speaking population.

Latin America

A region currently gaining traction in the SSC market is Latin America, with countries like Costa Rica, Mexico, and Colombia attracting new centers.

Latin America is particularly attractive for North American businesses, offering nearshore operations and similar/overlapping timezones. This ensures more efficient communication and collaboration than alternative locations.

Talent Insights

At EMEA Recruitment, we specialize in supporting businesses through the competitive landscape of Shared Service Center talent acquisition, including assistance with choosing the right location for a new center.

Our Global SSC team focuses solely on recruiting for SSCs across the globe, allowing us to develop our expertise in this field. Utilizing decades of experience in the SSC sector and our international recruitment knowledge, we provide up-to-date talent insights bespoke to your business and location.

We review the latest industry data from our own database and platforms such as LinkedIn to provide bespoke insights for your organization, which can help you understand which location is best suited for your needs.

If you’re looking for a strategic partner, get in touch with Matt Foster: [email protected]

As organizations look to combat changing global economic conditions, Shared Service Centers are continuing to grow in popularity. However, the shared services model can pose significant challenges to attracting and retaining the right talent.

“We’re seeing demand increasing for multi-lingual, tech-savvy, and strategically minded employees,” says Matt Foster, who leads our Global SSC recruitment division.

In fact, in a 2024 survey by Deloitte, 73% of respondents expected to increase investment in shared services over the next year.

Whether you’re in the early stages of setting up your first Shared Service Center or already have a successful shared services model in operation, there are some key considerations organizations should be aware of to ensure a pain-free hiring process and realize those all-important cost savings.

Tackling volume hiring challenges

The growing number of Shared Service Centers in key hubs around the world means that businesses are increasingly competing for the same pool of skilled professionals.

If we look at Deloitte’s research and compare this to our clients’ requirements, we can see that India, Poland, and Mexico are the top three locations with the largest number of Shared Service Centers, followed by the USA. Malaysia is a new entrant to the top five, followed closely by China.

Finding the right mix of technical expertise and soft skills is not easy. When you take into consideration that most organizations are looking to scale headcount at a significant rate, you’ll most likely require extensive candidate shortlists for each role. This is where we see organizations fail to meet their hiring targets and costs increase, as roles are left unfilled.

Partnering with a Shared Service recruitment specialist speeds up the process and ensures you have the time to focus on strategic challenges. Most organizations we speak to don’t have the bandwidth to treat their Shared Services recruitment as a dedicated project, or they have tried and failed to make it work. The key success factor is having access to a recruitment team that can commit to sourcing the volume of candidates needed to fill your roles.

“At EMEA Recruitment, we’ve recognized the global war for talent impacting Shared Service Centers,” explains Matt Foster, Associate Director in our Global SSC division. “We have a dedicated team focused on these volume recruitment projects, who have existing networks of skilled professionals ready for businesses to tap into, speeding up the set-up and success of your SSC.”

Working with multiple agencies may not increase your reach

Shared Service Centers will often go through key restructuring periods, such as a digital transformation or process improvements. In these situations, you may have an immediate need for large volumes of candidates, as well as evolving skills requirements.

At this point, many organizations reach out to multiple recruitment agencies to increase their outreach.

However, you need a strong relationship with one provider who can truly understand your strategy and the candidate profile required to make the best hiring decisions. Although finding the right skills is important, chemistry is essential. Working with one dedicated partner ensures they understand your people and culture.

At the same time, it can be difficult from an internal perspective to manage multiple agency relationships.

Combat retention issues

High employee turnover impacts service continuity and efficiency in any business, but Shared Service Centers are more frequently affected by the challenges of retaining top talent.

Shared Service Centers are sometimes viewed as cost centers, rather than strategic functions. This can lead some employees to feel disconnected from the organization’s core business and as though their career growth is limited.

If the Shared Service Center is geographically or culturally distanced from the company’s headquarters, teams may also feel isolated from the broader organizational culture.

In some cases, a recruitment agency focuses on filling the most straightforward roles first to make a good impression, but this may cause delays for more tricky vacancies – sometimes, it results in some roles not being filled at all.

“Our approach is to headhunt for every role, so that we find the right fit for the organization,” says Matt. “We find new candidates for each role to ensure we make the best fit for the whole team, which improves retention rates.”

If you’re looking for a Shared Service Center recruitment specialist, get in touch with Matt: [email protected]

Ahead of International Women’s Day 2025, we asked some of the inspirational professionals in our network to share their thoughts on what the day means to them.

Our global team brought together a brilliant group of women to inspire the next generation of female leaders and champion senior professionals with their knowledge, experiences, and insights.

“Most women will have heard phrases like, ‘You can’t do that, you’re a woman’, or ‘There’s no place for women in leadership positions’, but even some men will have heard phrases like, ‘I need you in the office, you can’t focus on your family, you need to focus on work’,” explains Lisa Huybens, the HR Director Europe at Fyffes.

“It’s about having a bond and a sense of unity.”

Kiran Brar, CHRO at Signify, mirrors Lisa’s sentiments: “It’s a great moment to call out our allies, because I don’t think it’s one gender against the other. It’s a moment to thank them for their support, because they play a big role in amplifying our voices and advocating for women at work, but also challenging bias and discrimination.”

Renée Guldemond, Group Controller at Monks, pays respect to those who’ve paved the way for women: “It’s a day to remind ourselves that we need to keep pushing for progress,” she adds.

Inbal Orbach, VP Group FP&A at Lonza, uses International Women’s Day as a chance to reflect on the achievements of women as a whole, but she also looks at her own legacy for other women, her daughter, and children around the world.

Katja Meeuwsen-Nass, VP HR at ASICS, wants to tell younger females in the workplace that whatever they’re doing, “I’m sure it’s really great,” and to inspire growth and confidence in their journey.

Valentina Coco, Senior Organizational Change Expert and Ambassador at EMEA Recruitment, insists that International Women’s Day is not a celebration: “It’s a way to remind ourselves that, it’s 2025, we’re not there yet. Especially for intersectional women, there’s still a huge gap.”

Iryna Klymko, freelance Global Talent Acquisition Partner, reiterates that “it’s not just one day”.

“It’s about thinking about other people, looking back to appreciate and value each other,” she adds.

Thank you to all those who’ve taken part in our #IWD25 series. We look forward to sharing more inspiring and insightful thoughts from global leaders.

Thank you also to Kate Oliver, Associate Director in our HR recruitment division, for championing this initiative.